Why shampoos and serums will never stop hair loss…

Hello, my name is Rūta Petraitytė.

For the past eight years, I have been writing about women's health, nutrition and well-being for Lithuanian and international media. But this article did not begin in a newsroom. It started with a message from a friend one Sunday morning:

"Rūta, I can't do this anymore. My hair has been falling out for six months. I've seen doctors and tried everything the pharmacy recommended. Can you look into it and see if there's anything that actually works?"

I thought finding the answer would take an hour. It ended up taking four months.

During that time, I read hundreds of scientific studies and spoke with trichologists, dietitians and endocrinologists. But most importantly, I spoke with more than a hundred women who were dealing with the same thing: unexplained hair loss and products that made no difference.

And although every story was different, one feeling kept coming up again and again:

They felt alone, misunderstood and completely exhausted from trying everything without seeing results. Maybe you know that feeling too.

Why hasn't anything helped so far?

Most women who come to me have already tried everything: expensive shampoos, serums, sprays, vitamin tablets. Some had seen doctors, received prescriptions and tried medicated treatments. And still, their hair kept falling out.

The reason is simple, but many products ignore it: shampoos and serums work on the surface of the hair. But the problem is often much deeper — inside the body.

Your body is constantly deciding what to prioritise. The heart, brain and immune system come first, while hair is much lower on the list. When the body is low in iron, vitamin D or zinc, it directs its resources to where they are needed most. Your hair can be one of the first places where this becomes visible — in the shower, on your brush or on your clothes.

But it is important to understand that not every nutrient works in the same way, and not every woman is deficient in the same things. Here is what scientific research shows.

What science really says about hair loss and nutrition

In recent years, researchers have shifted their attention away from shampoos and back toward what we put into our bodies.

Here are the key findings:

A systematic review covering multiple studies found that more than 50% of women experiencing hair loss (telogen effluvium and FPHL types) had vitamin D deficiency — significantly more often than women in control groups without hair loss. Vitamin D receptors are found directly in hair follicles. When vitamin D levels are too low, the normal hair follicle cycle can be disrupted.

A retrospective study involving 2,851 women with telogen effluvium found that 46.5% had ferritin deficiency. The most affected group was women aged 18–45 — the same age group that most often seeks help for hair loss.

Iron is a cofactor for enzymes involved in DNA synthesis. Hair follicles are among the most rapidly dividing tissues in the body, which makes them particularly sensitive to iron deficiency. Another important point is that iron supplements without a metallic aftertaste can be difficult to find — especially ones you actually want to take consistently.

Women with telogen effluvium had the highest rates of zinc deficiency among all hair loss types. Zinc deficiency was found in nearly one-third of patients, compared with just 1.3% in the control group.

The study found that 38% of women reporting hair loss were deficient in biotin. In women who were not deficient, taking additional biotin may not provide any extra benefit, which is why the right dose matters more than simply taking as much as possible.

Biotin and zinc are recognised under EU Regulation No. 432/2012 as nutrients that contribute to the maintenance of normal hair.

It's not just about hair — and we know that ourselves.

I want to talk openly about something that most articles leave unsaid. Hair loss is not just a cosmetic issue. It is a question of identity.

The women I worked with told me they stopped taking photos of themselves. They began styling their hair differently — not the way they wanted, but in ways that would hide the thinning. Some held back tears at the hairdresser. Others avoided washing their hair because they were afraid of what they would see in the shower.

If even one of these lines feels familiar, know that it is a very common experience. And there is a reason this happens. There is also a solution.

Introducing Frank Fruities Skin, Hair & Nails

What's inside every gummy

This is not a random combination of vitamins. These nutrients were selected because their relationship with hair and skin health is among the most well-documented in scientific research — and because they are nutrients women are commonly deficient in.

What Frank Fruities users say

Here's what data from a Frank Fruities customer survey showed:

Imagine a morning without that fear

Think about your mornings now. You wake up and the first thing you do is look at your pillow. Before stepping into the shower, you feel that familiar knot of anxiety. At the hairdresser, you hold your breath as they begin brushing your hair.

Where can you buy Frank Fruities?

Frank Fruities are sold directly — no middlemen, no unnecessary markups. Choose the programme that suits you best:

90-day risk-free guarantee

Frank Fruities knows that you may have already tried many products and been disappointed. That is why they offer a full 90-day money-back guarantee. If, for any reason, you are not satisfied, simply get in touch and you will receive a full refund — and you can keep the product.

No complicated process, no difficult questions. It is a guarantee from a brand that stands behind its product and its mission to help women dealing with hair loss.

The only risk is doing nothing.

Hair loss does not simply stop on its own. And every week without addressing the problem can mean another week of unnecessary shedding.

You have nothing to lose. Either it works for you, or you get your money back.

The choice you make today can shape your next three months.